A multi-channel strategy is the strategy of winners. Strategy is key to match your different types of content with the intent of your potential customer. This allows you to segment your database into cold leads and hot leads, and provide everyone exactly what they are looking for. A decent marketing strategy guides your audience gently through your marketing funnel, leveraging every channel, because most of the time your audience needs to see your ads a few times on different channels before converting. A strategy makes sure that it isn't too much, and that it doesn't feel like marketing. Strategy is key in everything you do.
Marketing strategy allows you to
I'll say it louder: a decent marketing strategy transforms visitors into customer. Never neglect this vital part of marketing.
