SEO or Search Engine Optimization is about being found by your potential clients, and about providing the answer to their questions on search engines. Around 92% of all searches happen on Google. There are five main criteria in SEO, and according to me, findability and crawlability are the most important ones. Improving your SEO is free, but it requires more than a full time job. If you don't have the time, patience or resources for a decent SEO, you can pay to be found easily in search engines. This is what we call SEA, and it's a shortcut. But keep in mind that SEO is durable, and that there is a great advantage in harnessing the power of it.

Sometimes I receive the question why one should invest in SEO. What if I told you that a perfect SEO ranking takes away the need for Google Advertising, and that you didn’t have to spend hundreds of euros every month on advertising? This is a utopia, but the general rule is the better the SEO score, the less you have to pay for Google advertising.

SEO enables you to