Those who rise to the challenge of SEO, or Search Engine Optimization, are trying to match their website with the search intent of potential clients. They do so by optimizing their website for Google, so Google can match supply with demand. SEO is an ideal, and it takes you long days, technical knowledge and a lot of patience. So switch to a comfortable outfit, grab a drink and mute your phone before diving in.
First things first: we'll begin with checking if your website is indexed properly by Google. We'll find out why Google matches you with certain keywords, and on which page and place. In this phase we'll look for your average position in Google, and this allows us to measure our SEO efforts.
Up next is creating more visibility in Google by registering your company. Those who research your company, will see it appearing in a nice column on the right hand side. This is completely free, and gives you a lot of exposure. You can also add your phone number, opening hours and address to speed things up.
This third phase is where we'll get our hands dirty. We'll have a look at your website to map relevant keywords that you're using, how often they appear, and if this is enough to maintain your current SEO ranking. We'll also recommend other keywords to expand your reach, and search terms that your potential clients use in their searches..
We'll implement these words both in the frontend and backend of your website. In the backend we'll also optimize details such as meta descriptions, metatags and even the title of your visuals, as they are a communication carrier as well.
The final step is to create a content where we match relevant keywords with communication types such as blogs and web pages. This phase of the trajectory can take several years, and will be guided by your average Google ranking. But the victory will be sweet if you eventually make it to the top of the Google search results.
If you don't want to wait to appear on top of the search results, you can take a shortcut by paying for it. This is called Search Engine Advertising or SEA. Discover the possibilities here.
